We are living in the age of the new Generation Alpha who tend to have unconventional choices, hi-tech gadgets, learning that goes beyond the books and varied career options as well. This is the generation that is fanatical about things they find interesting. Like the atypical career options, that this generation term as ‘Cool’ jobs - that are fast becoming an upcoming trend in the job market. Thanks to the internet and social media for opening up a world of career options that are not only less stressful but also well-paid.

Gone are the days when career options were limited to the field of Science and Arts. Today, people know the importance of doing something in life that makes one happy, they firmly believe in following their passion and not walking on the cliched career paths as Doctors, Engineers, Bankers or Management Professionals. The youth today doesn’t believe in struggling and slogging through life to meet ends. They are rather more determined to follow their dreams with a can-do attitude, whether it is building their own start-up or following their dreams of becoming an artist, a stand-up comedian, diving instructor, a kindergarten teacher and likewise many others.

With the drastic change in the career landscape, there are some interesting range of career options that the 21st generation wants to pursue. Let’s explore some of popular one’s among them:

Graphic Designing – Graphics have become a part of everything one wants to sell or advertise. The field of graphic designing is a combination of art, creativity and technology and is a growing career choice for people who are passionate about art and technology, both.

Blogging – It is one of the most popular jobs that is growing fast as a full-time career choice for many because of better earning opportunities that it provides. There are a number of ways bloggers are successful in making good money like placing advertisements on their website, selling other digital products, using the blog as a content marketing tool as well as building credibility are some of the advantages that attract people towards blogging as an interesting career choice.

Content Writing / Technical Writing – The upcoming and booming profession of content writing is one that appeals to a large number of people who are interested in writing and expressing their views, and reaching a wider audience, that too – from anywhere in the world. This is one of the jobs that can be done without the confines of the office. The field of Technical Writing, on the other hand is an upcoming field for Science and Engineering Graduates. It includes preparing instructions and operating manuals etc.

E-Retailing – E-Retailing is nothing but commercial transactions conducted on the internet / online. The upsurge in e-commerce in India with brands like Amazon, Alibaba, Walmart, Flipkart, Myntra, Snapdeal, Jabong and many others, this is a growing career choice. The growth of online marketing in India has increased with the majority of population using Smartphones. In this digital age, it has thus become the one the best career options chosen by many.

Social Media Management – With the most trendy and attention-grabbing things happening on the internet, there’s a lot that needs to be managed and handled on social media. And this leads to a high-demand of professionals who can manage the businesses on social media platforms. These social-media handlers are in high demand in almost every domain as today, everything has to be on the internet to reach a huge audience.

Digital Marketing – This is a well-known career option in demand. With the increasing number of internet users and everything making its presence on the internet platform, this field is bound to boom tremendously in the future. Moreover, it includes a lot of other domains / jobs like SEO Executives, Content Writers, Social Media Marketing Experts, Copy Writers, etc.

Health and Nutritionist – With the growth in modern lifestyle, the number of diseases has also increased and so has the awareness in the world about health and nutrition. People have become more conscious about their eating habits and lifestyle changes, especially after the pandemic like that of COVID-19. The demand for Nutritionists has increased even more with options like Clinical Nutritionists, Community Nutritionist and Dieticians

Image Consulting – In both professional and personal lives, people are more conscious about the impression they create on others, about their presentability and personality as a whole. The field is becoming a booming career choice. It includes everything from personality development, communication skills, body language, social etiquettes, dressing sense, styling etc. As Image Consultants are experts in helping people improve their image, people look up to image consultants to achieve their personal and professional image.

Event Management – Humans are social animals and thus, events and occasions continue to affect our social existence. And this makes Event Management a wonderful career option for many. And this field is not just limited to parties, weddings, concerts etc., but also includes annual general meetings, exhibitions, marketing campaigns, conferences, product launches and other brand development activities that makes this field huge with vast career options.

Stand-up Comedy – After the success of stand-up comedians like Johnny Lever, Bharti Singh, Suni Grover, Kapil Sharma, Cyrus Broacha, Raju Shrivastava, Zakir Khan, Vir Das and many others, this is yet another fun-filled career choice of people who are outspoken, expressive with a great sense of humour. Remember, no job is easy. And behind all the fun and frolic that this career option has, there are great efforts that include honing skills like an eye for observance, receptivity, creativity etc. After all, it's not easy to make people laugh…

Wedding Photography – This is yet another fun and eye-catching profession, just as the name suggests. In the growing world of technology and smartphones, people are obsessed with clicking photos and to take this passion to another level, they even think of opting Photography as their career. And Wedding Photography along with Wild Photography seems to be a well-paid option in the field of photography. This is one field where people work with freedom and fun.

Reviewing – A person with a passionate interest in cinema is called a ‘Cinephile’ or a ‘movie buff’. People whose passion lies in reading books are called book worms. This generation knows how to make the best out of whatever they do. And so, they make a career out of their passion and hobbies as well. Like that of a movie reviewer or a book reviewer – a career which is ‘very in’ or popular these days. Whether you are a book and movie reviewer, or write reviews for restaurants, gadgets, hotels, tourism places etc., this is one field that will pay you for expressing your opinion. You just need to have a little hand in writing.

Apart from these, there are many other new age career options like Game Designing, Running one’s own Dance, Music and Yoga Classes and many others.

The fact that these career choices continue to grow is that they have emerged as monetarily promising options and that too with no compulsions of formal education. The attribute that attracts today’s youth towards these is the independence they experience with these career choices. At the end of the day, they are their own boss and the king of their lives.

As Lady Gaga, rightly put in her words, “It is your right to choose what you do and don’t do, to choose what you believe in and don’t believe in. It is your right to curate your life and your own perspective.”